Evaluation- NADIM RAHMAN

Typography

In the text I used both black and red, the words which are more important are in red so people who read it will understand the importance of it, e.g. the words vote, voice and say are in red because they are words which relate to the topic so people can catch them easily. Also it will help people who are driving to pick up what it is about because they may find it hard if they have to read a paragraph driving 50 mph on the motor way. The title is in red because red is a colour used for emergency or danger and this is what the title is trying to do as it says ‘UNIVERSITY FEES ARE RISING…’ which in many peoples mind is dangerous. Also it is more likely to catch the reader’s attention. All the text is at the top because it is an important part of the ad and people are less likely to read it if it is at the bottom. I have also made the text large because people may not be able to read it if it is too small this may cause people to find it hard to understand the point of the advert.

Images

The image of the books are dark because they stand out from the back ground which makes it easier to see, this is important because they may not the images provide a visual aid for people who see the advert, also this shows the importance of the image as they stand out. I have made sure the images are not too large because this may take the attention away from the text and the ballot paper but not so small that it becomes too hard to see. I have lowered the opacity of the background image because it this puts the emphasis on the title, text and images I have been careful to not change the opacity so much that it becomes too hard to see as it still provides an importance in the advert. The ballot paper is in the middle because people can see it more clearly and they can read the text clearly.

Logo

I have made the vote the vote booster logo red because it is one of main colours used in the advert so it blends in well. I have put both the logos in the bottom left and right corners because it is least likely to draw attention away from the text.

Overall/semiotics

The title has an ellipsis because people will want to read on to find out about the university fees. I have put two pieces of text, the left one infers that without a vote you have no say and you will be losing money and the right one infers that with a vote you can have a say as to what the price for fees are leaving you with more money to spend on resources for your education. The two bits of text have been placed on either side of the advert because I needed to keep them separated to stop people from being confused. There is an image underneath the two pieces of text, the left one is an image of a worn out folder and a broken pen as this links with the text also this helps put emphasis on the type of resources you will have to use while studying and that if they don’t vote they don’t receive a voice so people will want to avoid having to use resource like them to learn and the right one has an image of a large pile of books and good resources as a way of stressing the importance of voting which is what the text it is connected to is about also it glamorises the effects of a decrease in university fees and voting can help you have a say about it. The images are placed underneath the text to provide some visual aid as to what the text is about. There is an image of a ballot paper in the middle, I have done this because they give you two options vote and have a say about university which will allow you to have more money two spend on resources or don’t and use cheap and unreliable resources and have already put an x next to the one which says to vote as people will think that it is the obvious choice and wouldn’t consider the other option. I have placed the ballot paper in the middle separating the two piece of text because this gives it the effect that there are two sides of the argument.